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Selling clothes, clothing stores to make money step by step process to win (b)

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Reb Brown 
Asked at 2011.05.15 20:18:41
Selling clothes, clothing stores to make money step by step process to win (b)
answer juicy lee  Answered at 2011.05.15 20:18:41
Selling clothes, clothing stores to make money step by step process to win (b) five, shop management, and shopping guide training: the ultimate end of the sales is done by the shopping guide, shopping guide and not trained trained shopping guide. 1, cleaning is not clean, subtract 1 point. 2, no courtesy, subtract 1 point. 3, the cash register to write a single failure, subtract 1 point. 4, late, leave early, subtract 1 point. 5 shelves, irregular, subtract 1 point. 6, three days for the first underwear model, did not perform, subtract 1 point. 7, high counter exchange of goods once a week, did not perform, subtract 1 point. 8, the coin appears shortcomings case, counterfeit money case, subtract 1 point. 9, do not save electricity, water, telephone, subtract 1 point. 10, during business hours talking about a private matter, Xixi, chat, without the implementation of rest rotation, subtract 1 point. 11, hospitality is not serious, not warm, subtract 1 point. 12-month leave of absence more than 3 times the number, subtract 1 point. Note: 6 is passing, if it failed for 2 consecutive months is automatically dismissed. (C), shopping guide terms 1, the customer approaches the store, the first caused by greeting "Welcome, please feel free to look at (Mandarin)!" 2, when the customer's eyes stay in one style, the style of the product's features and selling points are introduced, and recommended that the trial "Big Sister / Miss, this model is the most popular styles this year, has certain advantages, certain people have bought, especially the right to wear after you try it." and ask about their code number, and take down the goods and deliver them to customers. 3, presented to customers interested in trying on clothes: "In my experience, believe me, the style and color is right for you, you try it." 4 If the customer selected a subsection clothing, to praise her time good vision. "Big Sister / Miss, you look good, your choice is our most popular models, I will wrap it." 5, do not try to ask the customer after the feel, should take the initiative, said: "You wear this style and was very decent to wear. "6, settlement in cash, should pay for the received and sing:" You received a total of 100 yuan, 12 yuan on you, thank you! "7, the transfer of products. "Please take good, thank us!" 8, the customer chose not to buy time. "Never mind, you are welcome to visit again, when we have new a certain stock, a suitable time again." 9, when the customer when necessary clothing out of stock. "I'm sorry, you want to style (number) is temporarily out of stock, such as your convenience, please leave your contact information, a stock we will inform you immediately." 10, when the discount when the customer requirements. "I'm sorry, our company has a strict system of promotions, national unity, pardon can not be discounted." 11, the customer to go, binocular each other, to the shop door, nodding, "Please walking!" 12, on the phone, Putonghua should be said, "Hello, shop name", when you hang up, "Goodbye." (d) of professional knowledge on how the operation of the clothing store, with the location and purchase of goods is closely related to the eyes. To make a clothing store, we must have good sales methods, the most crucial point is to "understand" purchase. This "understanding" of the word containing the contents of the very large, not only to know the location of purchase, the wholesale price level, and the face of the customer base, but also understand the shops for customers preferences, body characteristics, it is important to will Taohuo, to refining to a pair of eyes that goods selected. The experience that requires time and experience is gained, to achieve the consummate state, at least 3 years or so. Clothing purchase to merchantability, amount, referred to as "double-appropriate" is key to business one must grasp. Business clothing, it is necessary to marketable, but also adequate, but difficult to master both the "quasi." Many first time investors because the eyes are not allowed to shop, have eaten at the first purchase when burned, and some even said with a smile: On the first consignment clothing store will be the backlog, it is best to carry some of the first few goods. (According to local shape characteristics of each purchase, the code assigned 1:2:1 or 1:2:2:1 ratio, color according to market demand, not according to their purchase preferences, or can he wears pull!!!) Clothing store operating season from May to August each year and 10 months to next year's Spring Festival, the profit is generally between 30-120%. Just listing the most profitable new popular clothing, up to 200%, with the epidemic season in the past, clothing prices have gradually decreased to the end of the season, only 10% of profits to 20%, or even the sale of insurance in order to return the funds. Selling at a loss for those signs, a gimmick to attract customers are businesses, merchants will not do business loss. Even a few at a loss, compared with most of the high profits, it is negligible. VI 1 store inventory management, sales single day 2, the daily inventory of goods, recorded 3 monthly Invoicing Table 4, Jin Huodan seven, promotional activities 1, Opening Jiuzhe. 2, Valentine's Day: in the city hanging cloth banners, advertising theme: "What Ou Nada Valentine's Day send your favorite underwear tightly to attract" shop and send chocolate, stir in the city, many people have this advertisements as a mantra. 3, March Eighth: In the city hanging cloth banners, advertising theme: "Let a man heart to be a woman", shopping and shoulder strap, two advertising campaigns, and established leadership position in the city shop, so there is no peer also move the power. 4, in order to increase the shopping, restaurant draw the introduction of shopping: buy over 100 may participate in shopping sweepstakes, bonus coupons for the value of 5-100 dollars, the introduction of this event, so our restaurant sales growth of 20% or more. 5, the clean-up inventory: A, for discounting slow-moving items off ,5-8, B, "buy one get one" to buy clothing to send accessories. 6, long-term gift: purchase over 88, send a beautiful mirror (self-purchase, printed name and telephone number, to store publicity obvious). . . . . . If conditions permit, may have long-term promotional activities, while constantly changing promotions to give consumers a fresh feeling. VIII, business experience 1, Wadi business will be prosperous. 2, the shopping guide sure to let go let it play, and must have professional knowledge, its management must be clear, systematic, there must be reasonable wage commission. 3, the price of goods to be complementary, not hanging in a tree. 4 out more promotional activities, in addition to the provisions of the activities the company must also try to "S" City to expand awareness. 5, the old customers, VIP customers hold for customer management, customer birthdays, holidays, new stock market, promotional discounts have to send text messages to customers, connect, build a good relationship. 6, do not disparage competitors, especially the higher grade brands, our competitors to analyze the operation, drawing on the advantages of others, to jointly create a favorable market environment. In short, well-managed and a lingerie shop first correct attitude, not the existence of psychological riches, good intentions store management, and customers depend upon, the experience accumulated bit by bit, more to learn from some successful operators, to set goals, good business A successful experience will be replicated in several different places open more chain, be the first industry in the region. IX, the business license application in the shop business, you must first apply for the relevant license, or is unlicensed. License application is divided into two kinds, one is the applicant's license issued by the Trade and Industry Bureau; the other is the capital of the smaller, just for business registration, business issued by the local counties and cities. Most of the stores is not the capital, are only for firm business registration. In addition, tax authorities also claim uniform invoice, unless it is allowed free use of uniform invoice, otherwise, have all want to go through. In addition to the application for business license, but if you want to own stores are hanging signs, from being abused by others, want to be able to own dedicated to Industrial and Commercial Bureau must also apply to the service mark registration. Front of the store by the name of hanging signs, in addition to the name of text or drawings, may have their own special design, which is non-commodity text and image, known as service marks. The application with their company or firm is different, both names may be different. So, do not want their future flagship unauthorized use, you must first apply for service mark registration, whether the applicant company, store, or registered service marks, commission agent company can be handled.
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