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Word of Mouth Marketing

Answers:1   |   LastAnswerAt:2011.05  

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jessie lake 
Asked at 2011.05.13 00:14:54
Consumers have been attached great importance to the views expressed to them directly. Marketers spend millions of dollars may be well-designed ad in the event, but the real determination to consumers is often simple and free stuff: from a trusted source of word of mouth. With too much nitrogen products face the choice of consumers are no longer ignore the bombing of traditional marketing, word of mouth quietly and effectively to the fore. In fact, all the buying decision, 20% to 50% of the primary factor behind the decision is word of mouth. When consumers buy a product the first time or when the product is relatively more expensive, the reputation of the greatest influence - as compared with other cases, in which case people will conduct more investigations, seek more advice and consider a longer time. Perhaps word of mouth will continue to rise in influence: the digital revolution has expanded its sphere of influence and accelerate the speed of its spread, making word of mouth is no longer a closely related behavior, is no longer a one to one communication. Now, word of mouth-to-many form of communication is: People will be published online product reviews, and through social networks to disseminate their views. Some customers will even create a site or a blog, to praise or punish some of the nitrogen generator brand. With the online community the size, number and characteristics are improved and strengthened, marketers increasingly recognize the growing importance of word of mouth. However, measuring and managing word of mouth is not easy. We believe that word of mouth can be analyzed in order to know exactly why it can play a role; its impact can we call the "word of mouth value" index to measure, this is an effective way to measure brand influence consumer purchase decisions information capacity of the indicators. Learn how to play the role that information and why to play a role, allowing marketers to design a coordinated and consistent way to respond to the environment in the right content will be appropriate to convey to the appropriate people. This approach would recommend consumers to buy and maintain the loyalty of nitrogen products have great influence.
answer mary ford  Answered at 2011.05.13 00:14:54
. . . . Some customers will even create a site or a blog, to praise or punish some of the nitrogen generator brand.
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